A Corporate Storybook

LegoAn 80-year old company tells its life story like an 80-year old grandfather: simply, honestly, sweetly, and optimistically. In an engaging video, Lego avoids the braggadocio and narcissism of so many corporate films, and dwells on its never-failing, past values as investments in a promising future. (See “The Historical Future“)

So, straight-talk with your customers, employees, and friends, and do so with pride and prejudice, and do it over time. Maybe millions of fans will gather around you, as they have at this Lego YouTube site, and buy into your company’s potential.

This is a video well worth watching … but do it as you relax over coffee, or with your children.

 

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