Case Studies

corporatesmall POSITIONING, BRANDING, MARKETING
Positioning a business service … foundation … museum … small business … social program … university … eLearning … exhibitor … event

crisissmall ORGANIZATIONAL DEVELOPMENT & COMMUNICATION
Values … executive visits … globalizing thinking … group dynamics … business plans … structuring communication … structuring marketing

marketingsmall1 WRITING & SPEECHWRITING
Global message … Management conference … Plant opening … Professional group … Social issue

developmentsmall CRISIS MANAGEMENT
Going public … credibility … rumors

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What stops you from taking risks in your work? Choose one response..
- Potential failure means punishment of some kind..
- I would be on my own, which is scary.
- Those around me would think I'm impulsive.
- There are no incentives for risk-taking
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- Dogs Have the Last Word
  March 16, 2012 | 11:24 am
  Disappointed that Uggie the dog in the film “The Artist” didn’t win an Academy Award? Rin Tin Tin author Susan Orleans might agree.
  She says that, while humans look somewhat diminished in silent films, dogs don’t because no one expects them to talk. “Dogs are just doing what they do naturally … They were perfect silent heroes.” Once again, it’s all about context. Read NPR Review Comments
  
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- Viral Babies
  March 16, 2012 | 11:07 am
  Harvard Business School’s Thales Teixeira says that the enormous viral success of Evian’s “Roller Babies” ad (50+ million YouTube views) comes from the frequent but unobtrusive appearance of the brand and the varied use of surprise.
  Advertisers, she says, “need to think harder about the value a video offers to the viewer, instead of considering primarily how well the video serves the brand. The result will be ads that are both more effective and more enjoyable.”
  
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  <a href="http://skaareworks.com/facts-figures/viral-babies/" title="Viral Babies">Viral Babies</a>
  
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- Negative Publicity Sells
  March 16, 2012 | 10:26 am
  Sales of an expensive wine climbed 5% after a reviewer said it smelled like “stinky socks,” and the ridiculed Shake Weight vibrating dumbbell generated $50 million in sales. What gives?
  Wharton’s Jonah Berger and colleagues concluded from their study of negative comments about products (specifically, books) that awareness of an unknown product (or author/book), albeit initially negative, created enough interest to buy.
  
  Interestingly, over time, awareness of that product sticks while negative perceptions evaporate. Comments.
  
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About Rich Skaare

Strategist, problem-solver, writer, and coach for a wide range of communication, organizational development, and change issues.

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About Rich Skaare

Strategist, problem-solver, writer, and coach for a wide range of communication, organizational development, and change issues.

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