Case Studies

corporatesmall POSITIONING, BRANDING, MARKETING
Positioning a business service … foundation … museum … small business … social program … university … eLearning … exhibitor … event

crisissmall ORGANIZATIONAL DEVELOPMENT & COMMUNICATION
Values … executive visits … globalizing thinking … group dynamics … business plans … structuring communication … structuring marketing

marketingsmall1 WRITING & SPEECHWRITING
Global message … Management conference … Plant opening … Professional group … Social issue

developmentsmall CRISIS MANAGEMENT
Going public … credibility … rumors

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What stops you from taking risks in your work? Choose one response..
- Potential failure means punishment of some kind..
- I would be on my own, which is scary.
- Those around me would think I'm impulsive.
- There are no incentives for risk-taking
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- Upsetting, Connecting, Leading
  May 20, 2009 | 9:51 am
  Speaking at TED on the marketing of an idea, Seth Godin proposed three questions to verify change:
  1. Who are you upsetting?
  2. Who are you connecting?
  3. Who are you leading?
  
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- What’s your phone number again?
  April 30, 2009 | 2:03 pm
  Our memory system, says cognitive psychologist Gary Marcus, is “context-dependent rather than location-addressable,” which is how computers “remember.” We recall major events in our lives, but “have to hear a phone number five to 10 times before [we] can repeat it.” “Worse,” Marcus points out, “our memories are vulnerable to contamination and distortion. Lawyers can readily fool us.”
  
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- Magicology: illusions or reality
  April 23, 2009 | 4:24 pm
  A mind-twisting article in Wired’s May issue quotes neurological researcher Stephen Macknik, “Tricks work only because magicians know, at an intuitive level, how we look at the world.” Adds Teller of Penn & Teller fame, “Giving the trick away [gives] nothing away because you still couldn’t grasp it.” Hmm. The magic of Bernie Madoff, now imprisoned CEOs, and defamed televangelists?
  
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About Rich Skaare

Strategist, problem-solver, writer, and coach for a wide range of communication, organizational development, and change issues.

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About Rich Skaare

Strategist, problem-solver, writer, and coach for a wide range of communication, organizational development, and change issues.

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