Speaking at TED on the marketing of an idea, Seth Godin proposed three questions to verify change:
1. Who are you upsetting?
2. Who are you connecting?
3. Who are you leading?
say what you do ... do what you say
Link to this pageCase Studies
POSITIONING, BRANDING, MARKETING
Positioning a business service ... foundation ... museum ... small business ... social program ... university ... eLearning ... exhibitor ... event
ORGANIZATIONAL DEVELOPMENT & COMMUNICATION
Coaching ... Values ... Executive visits ... Globalizing thinking ... Group dynamics ... Business plans ... Structuring communication ... Structuring marketing
WRITING, WEB, SPEECH-WRITING
CRISIS MANAGEMENT & RESPONSE
Going public ... Credibility ... Rumors
DandyID
Flickr
Twitter
LinkedinPoll
Loading ...
What’s your phone number again?
April 30, 2009 | 2:03 pmOur memory system, says cognitive psychologist Gary Marcus, is “context-dependent rather than location-addressable,” which is how computers “remember.” We recall major events in our lives, but “have to hear a phone number five to 10 times before [we] can repeat it.” “Worse,” Marcus points out, “our memories are vulnerable to contamination and distortion. Lawyers can readily fool us.”
Magicology: illusions or reality
April 23, 2009 | 4:24 pmA mind-twisting article in Wired’s May issue quotes neurological researcher Stephen Macknik, “Tricks work only because magicians know, at an intuitive level, how we look at the world.” Adds Teller of Penn & Teller fame, “Giving the trick away [gives] nothing away because you still couldn’t grasp it.” Hmm. The magic of Bernie Madoff, now imprisoned CEOs, and defamed televangelists?
5 Jobs Favoring Older Applicants
April 2, 2009 | 7:36 am- Health care professional: Patients prefer helpers with good judgment who look older than their daughters.
- Financial advisor: Investors seek the been-there-done-that credibility of seasoned advisors.
- Career counselor: Career seekers want direction from those with career depth.
- Brand manager: Older workers seem more committed to long-term company brands.
- Consultant: Clients want solutions that work, which requires expertise and experience.
From CareerBuilders
-
Archive