say what you do ... do what you say
A mind-twisting article in Wired’s May issue quotes neurological researcher Stephen Macknik, “Tricks work only because magicians know, at an intuitive level, how we look at the world.” Adds Teller of Penn & Teller fame, “Giving the trick away [gives] nothing away because you still couldn’t grasp it.” Hmm. The magic of Bernie Madoff, now imprisoned CEOs, and defamed televangelists?
POSITIONING, BRANDING, MARKETING
ORGANIZATIONAL DEVELOPMENT & COMMUNICATION
WRITING, WEB, SPEECH-WRITING
CRISIS MANAGEMENT & RESPONSE
Loading ... Speaking at TED on the marketing of an idea, Seth Godin proposed three questions to verify change:
1. Who are you upsetting?
2. Who are you connecting?
3. Who are you leading?
Our memory system, says cognitive psychologist Gary Marcus, is “context-dependent rather than location-addressable,” which is how computers “remember.” We recall major events in our lives, but “have to hear a phone number five to 10 times before [we] can repeat it.” “Worse,” Marcus points out, “our memories are vulnerable to contamination and distortion. Lawyers can readily fool us.”
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