A regular paycheck can make us forget promises made in the tough times that we would do in the good times.
say what you do ... do what you say
Niceness is not always nice. It can seduce us into wrongly transferring attributes — honesty, sincerity, etc. — to an individual. When that happens in an organization, there can be a price to pay.
When it comes to crusading for an idea that’s not working, how do you know if you’re quitting too early or hanging on foolishly for too long?
Why would anyone want to take on taxes alone? It’s the same reason why you would want to take on any unknown, complex, and stressful project. Here are some thoughts from a post-April 15 stupor.
Why do we overuse the pronoun “I” when describing accomplishments on a resume but overuse “we” when presenting the same information to an executive at a year-end department meeting? Did we do what we say on our resume, or are we understating our contribution in the group presentation? 
Case Studies
POSITIONING, BRANDING, MARKETING
Positioning a business service ... foundation ... museum ... small business ... social program ... university ... eLearning ... exhibitor ... event
ORGANIZATIONAL DEVELOPMENT & COMMUNICATION
Coaching ... Values ... Executive visits ... Globalizing thinking ... Group dynamics ... Business plans ... Structuring communication ... Structuring marketing
WRITING, WEB, SPEECH-WRITING
CRISIS MANAGEMENT & RESPONSE
Going public ... Credibility ... Rumors
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Loading ...- Dogs Have the Last Word
March 16, 2012 | 11:24 amDisappointed that Uggie the dog in the film “The Artist” didn’t win an Academy Award? Rin Tin Tin author Susan Orleans might agree.
She says that, while humans look somewhat diminished in silent films, dogs don’t because no one expects them to talk. “Dogs are just doing what they do naturally … They were perfect silent heroes.” Once again, it’s all about context. Read NPR Review Comments
- Viral Babies
March 16, 2012 | 11:07 amHarvard Business School’s Thales Teixeira says that the enormous viral success of Evian’s “Roller Babies” ad (50+ million YouTube views) comes from the frequent but unobtrusive appearance of the brand and the varied use of surprise.
Advertisers, she says, “need to think harder about the value a video offers to the viewer, instead of considering primarily how well the video serves the brand. The result will be ads that are both more effective and more enjoyable.”
- Negative Publicity Sells
March 16, 2012 | 10:26 amSales of an expensive wine climbed 5% after a reviewer said it smelled like “stinky socks,” and the ridiculed Shake Weight vibrating dumbbell generated $50 million in sales. What gives?
Wharton’s Jonah Berger and colleagues concluded from their study of negative comments about products (specifically, books) that awareness of an unknown product (or author/book), albeit initially negative, created enough interest to buy.
Interestingly, over time, awareness of that product sticks while negative perceptions evaporate. Comments.
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- Dogs Have the Last Word