social networking
Social Networking with Yourself
by Richard Skaare on December 20, 2008
Emails, Calls, Meetings — all Twitter
by Richard Skaare on December 2, 2008
A Primer on Social Networking for Boomers
by Richard Skaare on November 19, 2008
say what you do ... do what you say
social networking
Case Studies
POSITIONING, BRANDING, MARKETING
Positioning a business service ... foundation ... museum ... small business ... social program ... university ... eLearning ... exhibitor ... event
ORGANIZATIONAL DEVELOPMENT & COMMUNICATION
Coaching ... Values ... Executive visits ... Globalizing thinking ... Group dynamics ... Business plans ... Structuring communication ... Structuring marketing
WRITING, WEB, SPEECH-WRITING
CRISIS MANAGEMENT & RESPONSE
Going public ... Credibility ... Rumors
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Loading ...- Dogs Have the Last Word
March 16, 2012 | 11:24 amDisappointed that Uggie the dog in the film “The Artist” didn’t win an Academy Award? Rin Tin Tin author Susan Orleans might agree.
She says that, while humans look somewhat diminished in silent films, dogs don’t because no one expects them to talk. “Dogs are just doing what they do naturally … They were perfect silent heroes.” Once again, it’s all about context. Read NPR Review Comments
- Viral Babies
March 16, 2012 | 11:07 amHarvard Business School’s Thales Teixeira says that the enormous viral success of Evian’s “Roller Babies” ad (50+ million YouTube views) comes from the frequent but unobtrusive appearance of the brand and the varied use of surprise.
Advertisers, she says, “need to think harder about the value a video offers to the viewer, instead of considering primarily how well the video serves the brand. The result will be ads that are both more effective and more enjoyable.”
- Negative Publicity Sells
March 16, 2012 | 10:26 amSales of an expensive wine climbed 5% after a reviewer said it smelled like “stinky socks,” and the ridiculed Shake Weight vibrating dumbbell generated $50 million in sales. What gives?
Wharton’s Jonah Berger and colleagues concluded from their study of negative comments about products (specifically, books) that awareness of an unknown product (or author/book), albeit initially negative, created enough interest to buy.
Interestingly, over time, awareness of that product sticks while negative perceptions evaporate. Comments.
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- Dogs Have the Last Word