Think Differently, Communicate Confidently
Innovation is more about rethinking
and re-engineering what you have
than creating clever ideas
that are unlikely
to be implemented or to last long.
Richard Skaare helps executives move
outside the box
to better see what's inside the box.
WHAT You Need ... WHAT I Help You Do
WHO I Am ...
RICHARD SKAARE ... I consider myself a head-smart, street-wise communicator. I have two Masters degrees, one in communication. Both taught me how to look, listen, think, and learn. Equally important, I have a lifetime of experience in defining and resolving diverse, difficult business issues that impact corporate profitability, organizational efficiency, and communication. I understand people, processes, and possibilities.
WHAT People Say ...
WHAT I Have Done ...
- Convinced and showed SABIC (Saudi Arabia) senior management how to capture and convert internal expertise into content for the company's new learning portal.
- Globalized employee thinking by creating a communication strategy that repositioned AMP Incorporated (now Tyco) from a U.S.-centric manufacturer to a global solutions provider.
- Reshaped, through a comprehensive communication program, the profile of Allegheny International from a specialty steel producer to a multibillion-dollar conglomerate.
- Reformulated the traditional management (Tollgrade) business plan into an accountability system that linked the plan to departmental/individual performance plans.
- Imagined and helped create high-tech, interactive exhibits, including a locomotive simulator (Norfolk Southern), for trade shows and museums.
- Persuaded and demonstrated to management at two companies (KnowledgePlanet and Lynch) how to build pride and credibility by using employees in advertising/marketing.
- Crafted corporate messages and positions on various public issues through speeches written for CEOs and other executives (Alcoa, AMP Incorporated, SABIC).
- Shifted management's defensive approach (AMP Incorporated) to environmental issues that established a corporate reputation for proactivity, credibility, and transparency.
- Helped ease employees through traumatic change: workforce reductions, plant closings, hostile takeover, environmental contamination, health scares, workplace violence, etc..
- Taught many executives/managers how to change media interviews from a Q&A to opportunities to communicate corporate messages.